RFID-tagged GPRS-tracked Rental Cars
posted by:Mohamed Layouni // 01:11 AM // April 16, 2005 // TechLife
Zipcar, a rental car company based in Boston, is offering its customers a series of RFID-tagged vehicles that can be tracked and controlled (e.g., disabling ignition) remotely with very high precision. What is particular about these cars is that they are constantly communicating with some central server of the company, e.g., transmitting data about the car's location or receiving information about which customer will be turning up next and when...
Now if you're wondering about the selling idea. Guess what? Zipcar is "green"!! and "green" sells pretty good these days!
More on this at http://news.bbc.co.uk/2/hi/programmes/click_online/4446271.stm
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